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True to Form

Jul 27, 2022

Healthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Association (AIVA) which is...


Jun 16, 2022

Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also...


Apr 20, 2022

Host Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners.

While demand for aesthetic treatments remains strong, the rising inflation, shortage of workers, and federal rate hikes are bringing a sense of...


Mar 23, 2022

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.


Jan 12, 2022

Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our...